Overview
eCommerce Content Coordinator – Old Khaki Jobs in Cape Town at Cape Union Mart International
We’re looking for a proactive and detail-driven eCommerce Content Coordinator to own the day-to-day management of our website content. You’ll be responsible for planning, briefing, executing & maintaining content across the full customer journey, ensuring alignment with business priorities, brand standards & SEO best practices.
This role is pivotal in creating a seamless and engaging online experience that drives performance, conversion & customer satisfaction. If you’re someone who thrives in a fast-paced environment, loves working across teams, and has a strong aptitude for systems and eCommerce platforms — we want to hear from you!
Key Responsibilities
Website Content Planning
Manage and maintain a dynamic content calendar that reflects all campaigns & business priorities
Identify opportunities to enhance the site experience with relevant and timely content
Support the end-to-end content briefing process, ensuring deadlines and expectations are met
Update homepages, landing pages & promotional spaces in line with campaign plans
Ensure content is brand-aligned, customer-focused & optimized for SEO
Collaborate with internal teams to deliver timely and accurate content updates
Cross-Channel & Business Alignment
Align website content with merchandising, marketing & promotional strategies
Coordinate messaging across email, social, and paid media for a consistent brand experience
Partner with key stakeholders to support product launches, seasonal campaigns & key trading moments
Use data and customer insights to refine messaging and prioritise updates
Website Optimisation
Monitor performance and user behaviour to continuously enhance the website experience
Apply SEO best practices across content updates and landing pages
Conduct competitor research and share insights to stay ahead of industry trends
Explore and test new tools and innovations to drive engagement and efficiency
Back-End Maintenance & Issue Management
Maintain back-end systems (Amplience, SFCC) with consistent naming conventions and clear content structure
Proactively identify and resolve issues such as broken links, redirect errors, or load-time challenges
Escalate site issues appropriately to IT or Customer Service, ensuring timely resolution
Conduct regular audits and clean-ups to ensure a smooth and error-free customer journey
Who We’re Looking For
You’re a strong team player who thrives in a collaborative, cross-functional environment. You balance creativity with structure & you’re excited by the ever-evolving world of eCommerce. You’re hands-on, solutions-focused, and bring an ownership mindset to everything you do.
Requirements
Minimum 2 years’ experience in a similar eCommerce or digital content role
Relevant tertiary qualification (preferably in digital media, eCommerce, or a related field)
Hands-on experience with content management systems and eCommerce platforms
Familiarity with SEO, analytics tools (e.g., Google Analytics), and digital marketing principles
Strong understanding of UX principles and website content strategy
Competencies
Highly organized with strong attention to detail
Fast learner with a natural aptitude for systems and tech
Excellent written and verbal communication skills
Proactive and self-motivated – you take initiative and get things done
Comfortable managing multiple priorities in a fast-paced environment
Passionate about digital, retail, and creating best-in-class customer experiences online
Why Join Us?
We’re not just looking for a content coordinator — we’re looking for a team member who’ll bring fresh thinking, drive continuous improvement & help push our digital experience to new heights. If you’re excited to shape the future of our eCommerce journey, apply now.
Please note: The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.
Title: eCommerce Content Coordinator – Old Khaki
Company: Cape Union Mart International
Location: Cape Town
