Director: Product Management; Product , AI & User Interfaces

Overview

Director: Product Management; Product , AI & User Interfaces Jobs in Cape Town, South Africa at Clickatell

Position: Director: Product Management (Product Growth, AI & User Interfaces)

We Are Setting The Pace

Clickatell
, founded in Cape Town in 2000
, was the first company to connect businesses with consumers via SMS using just four lines of code. Today, it powers AI-driven chat commerce for leading global brands across industries like banking, retail, telecoms, and healthcare
. Over 25 years
, Clickatell has led multiple industry firsts through its award-winning AI Chat Commerce Platform
, enabling brands to connect, interact, and transact with customers seamlessly.

Purpose

We are seeking a Product Director – Product Growth, UX & AI to drive Clickatell’s product growth initiatives, customer experience across self-serve and key platform journeys, and the application of AI within the product portfolio.

Reporting to the VP Products, this Director-level role has end-to-end ownership of a defined product domain, accountable for business outcomes and not only roadmap delivery. The role exists to drive acquisition, activation, conversion, retention, and expansion through product; improve customer-facing experiences; and ensure that AI capabilities are translated into measurable customer and commercial value.

The Director will lead a small team of Product Managers and work cross‑functionally with Software Development, Data, GTM, Sales, and Support. This person will drive prioritisation within their area, contribute to investment decisions, recommend success measures, and help ensure that Clickatell’s product growth, UX, and AI investments deliver strong customer and commercial outcomes.

We Do The Right Things Responsibilities of the Role Product Growth & Commercial Outcomes

• Drive Clickatell’s product growth roadmap and execution across the self-serve customer lifecycle, in line with the broader growth strategy set with the VP.
• Drive product outcomes across acquisition, activation, conversion, retention, and expansion.
• Define and optimise the self-serve funnel, including onboarding, trial experience, feature adoption, upgrade mechanics, and product-qualified lead signals where relevant.
• Contribute to pricing, packaging, upgrade paths, and expansion levers in partnership with the relevant stakeholders, ensuring product and commercial design work together.
• Ensure the product growth motion is instrumented, measurable, and continuously improved based on evidence.

UX, Customer Journey & Interface Ownership

• Drive customer-facing product experiences across the assigned Clickatell surfaces, including onboarding, activation, in-product guidance, workflow design, and key conversion journeys.
• Uphold the quality bar for usability, clarity, accessibility, consistency, and recovery across customer journeys.
• Partner closely with Design to ensure experience decisions support both customer outcomes and commercial outcomes.
• Drive friction reduction across critical flows, improving time-to-value and reducing unnecessary complexity for users.
• Ensure self-serve and managed experiences are coherent, scalable, and aligned to Clickatell’s product standards.

AI Product Strategy & Application

• Drive the application of AI within the relevant product area, ensuring AI is applied where it creates meaningful customer and business value.
• Translate customer problems and market opportunities into AI-enabled product capabilities.
• Prioritise AI investments based on value, feasibility, risk, defensibility, and commercial return.
• Ensure AI capabilities are integrated into the product in ways that improve adoption, experience quality, efficiency, and differentiation.
• Contribute to AI-related positioning, packaging, and go-to-market inputs in partnership with Product Marketing and commercial leaders.

Area Prioritisation & Decision-Making

• Lead prioritisation across the product growth, UX, and AI initiatives within the scope of the role.
• Make deliberate trade-off decisions across usability, growth, risk, technical constraints, compliance, and commercial return.
• Recommend product direction, ensure requirements quality, and confirm launch readiness within the area, aligning with the VP on key decisions.
• Ensure every major initiative has clear ownership, success measures, dependencies, and escalation paths.
• Escalate constraints, risks, and delivery…

Title: Director: Product Management; Product , AI & User Interfaces

Company: Clickatell

Location: Cape Town, South Africa

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