Overview
Digital Specialist Jobs in Cape Town, South Africa at dentsu
Position: Digital Performance Specialist
The
purpose
of this role is to implement and execute Paid Social and Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Title:
Digital Performance Specialist
Job Description:
Key responsibilities
Provides day to day implementation, optimisation and upload of client campaigns through direct input
Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas (Meta and Google)
Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
Coaches junior staff and interns, supervising their projects and day to day activities
Provides accurate client communication that details performance and return on investment via campaign reporting and analysis
Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives
Ensures best practice and innovation in all Paid activities
Advise and share information on Dentsu Performance digital Capabilities, communications, and services with the wider organisation (media brands).
Research solutions and make recommendations to all relevant teams regarding digital innovation
Ensures best practice, consistency and innovation in all Performance activities
Ensures the Performance offerings are aligned with clients’ objectives and organisation
Ensures knowledge-sharing across teams and engages in cross-channel strategic planning
Plans accounts and growth opportunities, working closely with the Media Brands
Liaises with channel leaders to standardise work output across the Performance disciplines
Mentorship
Effectively mentor people by building a quality working relationship and providing support.
Uphold a positive working culture.
Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.
Client Service
Day to Day management, relationship and financial health of the account needs to be managed.
Managing media brand expectations.
Day to day administration – meeting minutes, agendas and timing plans.
Deadline and Project management
Strategy guidance and input in order to drive the business objectives.
Attending status /other meetings with media brands.
Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
Attend key client meetings
Commercial and service ownership
Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery
Manage overspend and under spend – Track monthly across all clients
Budget trackers to be updated on a daily basis
Title: Digital Specialist
Company: dentsu
Location: Cape Town, South Africa
Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing)
