Overview
Digital Paid Media Specialist Jobs in Randburg, South Africa at Prime South Africa
Location: Randburg
Overview
We are looking for a proactive, tactical and performance-driven Paid Media Specialist to manage and optimise paid campaigns across key digital platforms, including Meta Ads, Tik Tok and You Tube.
This role requires someone who can think tactically about account structure, campaign setup, platform performance, audience targeting, budget allocation and day-to-day account management. The focus is on driving quality lead generation, improving campaign efficiency, managing spend effectively, and using data to optimise performance across our paid social and video channels.
The ideal candidate should have hands-on paid media experience, be able to manage campaigns independently, analyse results, identify performance issues early, and recommend practical improvements that support business and campaign objectives.
Key Responsibilities
- Plan, build, manage and optimise paid campaigns across Meta Ads, Tik Tok and You Tube.
- Manage campaign setup, account structures, budgets, audiences, placements, bidding strategies and daily performance optimisation.
- Monitor campaign performance against key KPIs such as lead volume, CPL, conversion rate, ROI, spend efficiency and lead quality.
- Analyse campaign data and provide clear weekly and monthly reporting insights.
- Identify underperforming channels, campaigns, audiences, placements or creatives and recommend corrective actions.
- Work closely with creative teams to brief, test and improve paid media creative.
- Run A/B tests across ad formats, messaging, audiences, platform placements and landing page experiences.
- Monitor tracking, including Pixel and GTM tags, attribution modelling and conversion-event accuracy across channels.
- Collaborate with internal teams, suppliers and external stakeholders to improve campaign performance and user journeys.
- Stay up to date with platform changes, paid social trends and best practices.
Requirements
- Degree, diploma or certificate in Digital Marketing, Marketing, Communications or a related field.
- 4+ years’ hands-on paid media experience, preferably in paid social and video platforms.
- Proven experience managing campaigns across one or more of the following channels:
- Meta Ads, including Facebook and Instagram
- Tik Tok
- You Tube / Google Ads
- Strong experience in lead-generation campaigns and optimising for CPL, lead volume, conversion rate and lead quality.
- Strong working knowledge of Meta Ads Manager, Tik Tok Ads Manager, You Tube campaigns, GA4, tracking, pixels and reporting dashboards.
- Ability to analyse data and translate insights into practical campaign improvements.
- Experience with A/B testing, audience segmentation, campaign scaling and budget optimisation.
- Strong tactical thinking in relation to account management, campaign structure, platform optimisation and performance improvement.
- Strong communication, collaboration and stakeholder-management skills.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Strong attention to detail, ownership and accountability for campaign performance.
Advantageous
- Experience in insurance, financial services, lead generation, e-commerce, media or digital platforms.
- Meta Blueprint, Tik Tok, Google Ads or Google Analytics certification.
- Experience with CRM data, lead-quality reporting or sales conversion feedback.
- Experience briefing creative teams and interpreting creative performance data.
- Basic SEO knowledge or Linked In Ads experience.
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Title: Digital Paid Media Specialist
Company: Prime South Africa
Location: Randburg, South Africa
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