Overview
Digital Media Buyer Jobs in Cape Town, Western Cape, South Africa at Woolworths
Title: Digital Media Buyer
Company: Woolworths
Location: Cape Town, Western Cape, South Africa
Closing Date 2026/08/12
Reference Number WWL260805-5
Job Title Digital Media Buyer
Job Type Full Time
Business Unit Customer
Location – Country South Africa
Location – Province Western Cape
Location – Town / City Cape Town
Minimum Education Level Bachelors Degree | Advanced Diploma
Job Advert Summary
Join Woolworths as a Digital Media Buyer in Cape Town, Western Cape, and play a pivotal role in shaping our digital advertising strategy. With 3-5 years of digital media buying experience, you will work closely with our Senior Digital Media Buyer to develop and execute impactful campaigns across Meta, Google, Tik Tok, and Twitter. Utilize advanced analytics to optimize performance, manage budgets, and negotiate with media partners. Thrive in a fast-paced environment that values collaboration, innovation, and results.
Woolworths offers a dynamic workplace focused on growth, diversity, and inclusion, providing you the opportunity to excel in marketing while contributing to a globally recognized brand. If you are analytical, adaptable, and passionate about digital media, apply now to join a team that drives measurable business success through cutting-edge marketing strategies.
Minimum Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 3-5 years of proven experience in digital media buying or related roles with a focus on social media advertising, Google Search, and display advertising.
- Strong expertise in ad manager platforms including Meta, TikTok, Twitter, Google Search products, and display/video advertising.
- Proficient in using analytics tools such as Google Analytics to monitor and analyze campaign performance data.
- Demonstrated ability to develop, execute, and optimize digital media campaigns to achieve measurable results and KPIs.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and external media partners.
- Strong analytical and problem-solving skills with attention to detail and the ability to adapt to changing market trends.
- Experience in managing budgets and negotiating with media vendors to maximize cost efficiencies and ROI.
- Familiarity with performance marketing techniques, including conversion tracking and lead generation strategies.
- Ability to multitask, prioritize workload, and meet tight deadlines in a fast-paced environment.
Duties and Responsibilities
- Develop and implement digital media buying strategies aligned with company objectives and budgets.
- Collaborate with the Senior Digital Media Buyer to execute targeted media plans across Meta, Google, TikTok, and Twitter.
- Manage and optimize campaigns by monitoring performance data and making data-driven adjustments to maximize ROI.
- Use analytics tools such as Google Analytics to track, analyze, and report on campaign KPIs and effectiveness.
- Coordinate with cross-functional teams, including creative and marketing, to ensure campaign alignment with overall business goals.
- Negotiate with media vendors and partners to secure competitive rates and optimal media placements.
- Stay informed on the latest digital advertising trends and technologies to enhance media buying strategies.
- Manage campaign budgets effectively, ensuring cost-efficiency while achieving targeted performance outcomes.
- Prepare detailed reports and insights on media performance to support future planning and optimization efforts.
- Contribute to the development of creative briefs ensuring ad content is aligned with media strategies and audience targeting.