Overview

Digital Marketing Manager Jobs in Johannesburg Metropolitan Area at Betway Africa

Title: Digital Marketing Manager

Company: Betway Africa

Location: Johannesburg Metropolitan Area

Digital Marketing Manager (Johannesburg)

Betway & Jackpot City Casino | Johannesburg | Full-Time | Permanent

We're looking for an experienced Digital Marketing Manager to drive customer acquisition, retention, and marketing performance across multiple regulated African markets. This is an exciting opportunity to join a leading global gaming business and play a key role in scaling growth for the Betway and Jackpot City Casino brands.

In this role, you'll lead multi-channel marketing initiatives, manage significant media budgets, optimize customer journeys, and work closely with cross-functional teams to deliver measurable business results.

What You'll Be Doing

Marketing Strategy & Growth

  • Develop and execute end-to-end marketing strategies across multiple African markets.
  • Create country-specific marketing plans, performance targets, and go-to-market strategies.
  • Identify growth opportunities that improve acquisition, retention, revenue, and market share.
  • Continuously evaluate market trends, customer behaviour, and competitor activity to inform decision-making.

Performance Marketing

  • Lead and optimize digital acquisition channels including:
  • Paid Search
  • Paid Social
  • Programmatic Media
  • Display Advertising
  • Drive efficient customer acquisition while maximizing ROI and customer lifetime value.
  • Oversee media budget allocation and channel performance.
  • Implement data-driven optimizations throughout the customer journey.

Customer Retention & Lifecycle Management

  • Partner with CRM and customer marketing teams to improve retention and player engagement.
  • Develop segmentation strategies, loyalty initiatives, and personalized customer experiences.
  • Support VIP, loyalty, promotional, and engagement programmes designed to increase player value.

Marketing Operations & Execution

  • Ensure seamless execution of campaigns across all marketing touchpoints.
  • Collaborate with channel owners and marketing specialists to deliver integrated campaigns.
  • Maintain brand consistency and operational excellence across all markets.
  • Support ongoing process improvement and marketing effectiveness initiatives.

Analytics & Insights

  • Leverage analytics, attribution modelling, forecasting, and reporting to drive decisions.
  • Track campaign effectiveness, acquisition metrics, customer value, and marketing ROI.
  • Monitor performance across the conversion funnel and identify optimization opportunities.
  • Present insights and recommendations to key stakeholders.

Stakeholder & Partner Management

  • Work closely with Product, Commercial, BI, CRM, Creative, Compliance, PR, Sponsorships, Social Media, and Media teams.
  • Manage relationships with agencies, media suppliers, and strategic partners.
  • Negotiate partnerships and opportunities that enhance brand reach and performance.

Compliance & Governance

  • Ensure all marketing activity complies with local regulations, advertising standards, responsible gaming requirements, and platform policies.
  • Maintain governance processes and controls across all marketing initiatives.

What We're Looking For

Essential Requirements

  • Bachelor's Degree in Marketing, Business, Commerce, or a related field.
  • 7+ years' experience in Digital Marketing, Performance Marketing, Marketing Operations, or a similar role.
  • 3+ years' experience leading teams and managing cross-functional stakeholders.
  • Experience operating across multiple countries or markets.
  • Strong understanding of:
  • Customer acquisition and retention
  • Customer lifecycle management
  • Segmentation strategies
  • Marketing analytics and attribution
  • Digital media platforms
  • ROI and budget management
  • Proven experience managing significant marketing budgets.
  • Strong commercial acumen and a data-driven approach to decision-making.
  • Excellent stakeholder management, communication, and project management skills.

Preferred Experience

  • Online Gaming, Sports Betting, Casino, Fintech, E-commerce, or other regulated industries.
  • Player acquisition and retention marketing.
  • Marketing automation and CRM platforms.
  • Customer Lifetime Value (CLV) modelling and forecasting.
  • Experience scaling growth in emerging markets.
  • Knowledge of African gaming regulations and compliance frameworks.

Personal Attributes

You'll thrive in this role if you are:

  • Highly analytical and commercially focused.
  • Detail-oriented with excellent organizational skills.
  • Comfortable working in a fast-paced environment.
  • Proactive, adaptable, and solutions-driven.
  • Able to prioritize multiple projects simultaneously.
  • A strong communicator who builds effective relationships across teams.
  • Resilient, self-motivated, and results-oriented.

Why Join Us?

This is an opportunity to make a significant impact within two leading global gaming brands, working across diverse African markets with talented teams and industry-leading marketing capabilities. You'll have the opportunity to drive growth, influence strategic decisions, and help shape the future of our marketing function.

Ready to make an impact? We'd love to hear from you.

Apply

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