Overview
Digital Marketing Lead Jobs in Midrand, Gauteng, South Africa at Inside Education
Title: Digital Marketing Lead
Company: Inside Education
Location: Midrand, Gauteng, South Africa
We’re hiring a Digital Marketing Lead to join our team in Johannesburg.
The role will oversee day-to-day digital content operations across our media platforms, coordinate social media officers, designers and videographers, and support the delivery of client campaigns, reporting and digital strategy.
We’re looking for someone who is organised, proactive, comfortable managing a creative team and confident working across multiple digital platforms in a fast-paced media environment.
Responsibilities
- Lead and coordinate the day-to-day work of social media officers, graphic designers and videographers across multiple media platforms.
- Manage content workflows, deadlines and deployment of team members to priority stories, events and client campaigns.
- Review digital content and creative assets to ensure quality, accuracy and brand consistency.
- Develop and implement social media strategies to grow reach, engagement, video performance and audiences.
- Monitor performance and compile social media and campaign analytics reports.
- Research and develop digital marketing proposals and campaign concepts in collaboration with the Marketing Manager.
- Coordinate the delivery and reporting of client campaigns, including campaign close-out reports.
- Oversee the digital promotion of articles, videos, podcasts, events and special projects.
- Support and mentor junior team members and graduate interns.
- Collaborate with the Marketing Manager, Events Manager and Technical Director on campaigns, events and digital content initiatives.
Qualifications
- Bachelor’s Degree, Advanced Diploma or National Diploma in Marketing, Communications, Media, Journalism or a related field.
- 3–5 years’ relevant experience in digital marketing, social media, online publishing or an agency environment.
- Experience coordinating teams, creative workflows or multiple brands/platforms.
- Strong knowledge of major social media platforms and digital content best practices.
- Good visual judgement and working knowledge of Canva and short-form video formats.
- Strong writing, editing, organisational and communication skills.
- Experience with social media analytics and performance reporting.
- Ability to develop professional client proposals and campaign reports.
- Familiarity with Google Analytics, UTM tracking, livestreaming platforms and AI-assisted content tools is advantageous.