Overview

Digital Marketing and Content Specialist Jobs in City of Cape Town, Western Cape, South Africa at Spirit Invest

Title: Digital Marketing and Content Specialist

Company: Spirit Invest

Location: City of Cape Town, Western Cape, South Africa

High level job description:

  1. The Digital Marketing and Content Specialist will manage the Spirit Invest group’s digital marketing platforms and oversee the content sent out.
  2. You’ll implement the strategy and directly support the Director of marketing. You will be involved in the brand narrative and dive into execution, leading the inhouse ad placements, driving measurable results and meeting targets.
  3. Analysis and review of previous week’s performance and drive actions for the week.
  4. Compile the presentation on performance monthly and share an update on performance weekly.
  5. Be influential in the implementing of change to achieve company goals/objectives.
  6. Plan the digital marketing activity across the Spirit Invest group’s brands ensuring creative briefs are added in timeously to the production manager.
  7. An important part of this role includes identifying, almost immediately, which channels are performing and which aren’t.
  8. This job spec outlines the high-level requirements of this role but, just like the digital ecosystem which continues to evolve and change, so does the requirements. It therefore means the individual fit for this role needs to be someone willing to take on additional tasks that may seem outside of their role but are critical to the success of driving marketing performance and/or assists with urgent requests from MDs or Directors.

Solving challenges and working with autonomy as well as in a team

  • You will need to ensure that not only do you work well in a team environment but that you can stand on your own, own your work and be in a position to assist your other team members.  
  • You will directly support the Marketing Director and therefore need to be able to step in at times when this is needed.

Role expectations:

  1. Help drive overall brand, product, and marketing strategy as we scale
  • Provide digital marketing insights that guide our evolving brand positioning and which add value in helping us with our growth priorities.

2. Plan and deliver against budget, driving measurable impact

  • Build monthly plans, allocate spend across digital channels, and adjust tactics to maximise revenue growth and ROAS while staying on budget.

3. Oversee the content engine

  • Run a scalable in-house pipeline that produces platform-ready assets for social and CRM.
  • Having some copywriting background would be advantageous.

4. Manage the ecommerce ecosystem

  • Plan and guide the direction for the social media content calendars monthly.
  • Additionally, tagging individuals on posts plays a key role to growing our pages and reaching a broader audience. Ensuring strategic thought is put into who is tagged for us to gain maximum exposure and mileage.
  • Upload brand videos on to YouTube and the App platform in a timely manner.
  • Use Semrush to guide the Website & Technical Developer on what is required to improve our brands SEO.
  • Oversee CRM/retention programmes specifically the sending out of our digital publications through email and checking content and copy of the article landing pages including the responsiveness of the page.
  • This also involves working with the designer to select the most impactful images for the publications. 
  • Sending out client communication through our CRM platform.
  • Manage the beginning to end process with the setting up and running of the Google and Facebook ad campaigns as well as making recommendations on the approach to grow our brands and deliver on our ROI.
  • Manage the loading of articles on to our website with the assistance of our developer ensuring imagery is aligned.
  • Digital lead generation to a very targeted audience is a key driver of new business and needs to be managed meticulously – the role requires the candidate to be able to monitor the lead volumes, send these on and work with the team contacting the leads to understand the success as well as proposing new ideas on how we can do these better and implement as quickly as possible.  

 

Requirements:

  • At least 6 years of proven working experience as a Digital Marketing Specialist.
  • Organic traction driver – excellent at sparking word-of-mouth and conversation that gets people talking.
  • Performance-marketing amplifier – uses paid channels strategically to scale and reinforce organic momentum.
  • Omnichannel mindset – understands how to drive e-commerce growth.
  • Planner & budget owner – builds clear marketing calendars, understands ROAS and channel allocations, and turns spend into measurable results.
  • Strategic yet practical – balances long-term thinking with rapid execution.
  • Highly organised & self-motivated – thrives in a fast-paced environment with minimal handholding.
  • Has an incredible eye for detail and can accurately analyse stats and data and add this into a presentation format.
  • With meticulous attention to detail, you can review and manage all content ensuring material goes out error-free.

 

Skills:

  • Strong business acumen
  • Excellent planning, organisational and interpersonal skills
  • Proven decision-making ability
  • A high degree of numeracy and an analytical, detailed, and strategic approach to work
  • Excellent time management skills
  • Good communication skills
  • Good judgement and problem-solving skills
  • Negotiation skills
  • An excellent working knowledge of Microsoft Office specifically Excel and PowerPoint – must be at an intermediate to advanced level

 

Qualifications and Experience:

  • Diploma, Graduate Degree, or Post Graduate Degree
  • Sound understanding of the planning process, timings and briefing process
  • A high degree of numeracy and an analytical, detailed, and strategic approach to work
  • Have worked with Google Analytics
  • Experience with Semrush (advantageous)
  • Experience with CRM platforms
  • Experience with Google and Facebook ads
  • Experience analysing data and making sound decisions on the way forward

 

Important to note that this role is full time in the Cape Town office Monday to Friday 08h00 – 17h00.

Apply

Upload your CV/resume or any other relevant file. Max. file size: 800 MB.