Data Conversion Specialist Jobs in Johannesburg Metropolitan Area at Betway Africa

Title: Data Conversion Specialist

Company: Betway Africa

Location: Johannesburg Metropolitan Area

Conversion Marketing Specialist (CRM Specialist)

Super Group

Are you passionate about customer acquisition, conversion strategies, promotions, and data-driven marketing? Do you thrive in a fast-paced environment where innovation, analysis, and execution come together to drive business growth?

At Super Group, we’re looking for a Conversion Marketing Specialist to own and execute conversion initiatives that enhance player engagement, optimise acquisition offers, and deliver measurable business impact across multiple markets.

What You’ll Do

Acquisition Opening Offers

You’ll be responsible for creating and optimising acquisition offers that give us a competitive edge by:

Conducting ongoing in-country competitor analysis
Collaborating with Marketing and local market teams to ensure offers are relevant and localised
Managing and maintaining all welcome offers and their communication across channels
Continuously identifying opportunities to improve offer performance

Conversion Strategy & Campaign Execution

You’ll drive conversion-focused campaigns and promotions by:

Coordinating and briefing ad hoc promotions for unconverted customers
Managing and updating key team resources, including promotion calendars, welcome offers, competitor insights, and campaign information
Executing promotions across CRM channels, including Email and SMS
Creating and managing Sport and Casino bonus campaigns when required
Identifying innovative opportunities aligned to specific markets, gaming platforms, sporting events, and seasonal trends
Partnering with the Retention team to ensure a seamless and consistent player experience throughout the customer lifecycle
Delivering timely communications for new casino game launches
Monitoring and improving deliverability across all communication platforms

Analysis & Continuous Improvement

You’ll use insights to drive smarter decisions by:

Analysing campaign results, tests, and promotional performance
Identifying learnings and implementing improvements
Sharing insights and recommendations with stakeholders
Continuously refining conversion strategies based on performance and customer behaviour

What You’ll Bring

We’re looking for someone who combines creativity with analytical thinking and execution excellence.

Essential Skills & Experience

✅ Strong written and verbal communication skills

✅ Ability to simplify and communicate complex ideas

✅ Excellent organisation and project management skills

✅ Exceptional attention to detail

✅ Collaborative approach with cross-functional teams

✅ Analytical, data-driven mindset

✅ Creative problem-solving ability

✅ Ability to adapt and thrive in a fast-moving environment

Bonus Points If You Have

⭐ Strong knowledge of sports betting markets, betting products, and industry trends

⭐ Experience within online gaming, betting, or casino environments

⭐ Understanding of player behaviour and engagement strategies

⭐ Knowledge of gambling regulations and compliance requirements

⭐ Experience developing customer conversion or retention campaigns

⭐ Familiarity with CRM platforms and customer lifecycle marketing

⭐ Experience operating across multiple markets or regions

⭐ Proven ability to translate data insights into actionable strategies

Our Values

At Super Group, our culture is built on values that guide everything we do:

Adaptability
Ownership & Accountability
Initiating Action
Resilience
Team Orientation
Integrity
Innovation

What You’ll Get In Return

Accelerated Growth Opportunities

Access learning and development programmes designed to help you grow your skills and career.

Ongoing Performance & Career Support

Receive meaningful feedback and development opportunities through our performance framework.

Employee Assistance Programme

Access resources and support for you and your family when you need it most.

Ready to Feel Superclass?

At Super Group, your experience matters. We’re honest, fair, and committed to helping our people succeed. From day one, you’ll have the opportunity to make a real impact while building an exciting career with a business that’s growing fast.

Apply today and help us shape the future of customer conversion and engagement.

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