Overview
DATA ANALYST Jobs in Randburg, South Africa at AB InBev Africa
Location: Randburg
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.
The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The
Key Purpose
of this role is to transform complex data into actionable consumer insights that drive our digital strategy, audience segmentation, and marketing performance
optimization
. Collaborate with
cross-functional teams
including brand, media, data engineering and data science to analyse data, develop targeting strategies, and continuously improve the impact of our digital initiatives.
Key
Roles and Responsibilities :
Conducting in-depth consumer data research, leveraging both 1st and 2nd party data sources
Developing audience prospecting and segmentation strategies
Providing data-driven media buying recommendations
Designing and supporting A/B and hypothesis testing plans
Assisting with pre-launch campaign optimization and acquisition strategy
Contributing to data enrichment and event tracking initiatives
Validating data quality and supporting accurate attribution
Writing SQL queries to access and transform data across various sources
Partnering with Data Engineers to maintain clean, reliable, and scalable datasets
Recommending creative asset lifecycle strategies based on performance data
Developing 1st party data usage strategies
Producing insightful reports and delivering marketing performance analysis
Key Attributes and
Competencies:
Thrives on digging into data to uncover patterns
Solve problems
Drive growth
Combines technical acumen
Marketing insight
Collaborative mindset
Curious
Analytical
Detail-oriented
Proactive
Adaptable
Ethical
Results-driven
Communicative
Continuous learner
Minimum Requirements :
Bachelor’s degree in Marketing, Statistics, Data Science, Business Analytics, Computer Science, or a related field required
3 + years data management / data and analysis / media experience – key being the ability to clean, interpret and visualize data for storytelling
Proficiency in SQL is required for querying, extracting, and manipulating data across large datasets
Experience using Reporting Tools such as Power BI/ Data Studio / Looker or Tableau experience
Additional Information:
Band: VIII
SAB/ABInBev is an
equal opportunity employer
, and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed Management reserves the right to use additional/ relevant information as criteria for short listing. #J-18808-Ljbffr
Title: DATA ANALYST
Company: AB InBev Africa
Location: Randburg, South Africa
Category: IT/Tech (Data Analyst, Data Engineer, Data Science Manager)
