Overview
CRM Specialist Jobs in Cape Town, South Africa at KingMakers
King Makers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.
Since 2018, we’ve been building platforms, including Bet King and Super Sport Bet , that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.
Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.
Our vision is clear: to be the home where Africa plays.
At King Makers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain — they build connection, opportunity, and pride across the communities we serve.
About the Role
As a CRM Specialist at King Makers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs.
This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention, and reactivation targets. Therefore, a customer first mindset is imperative.
You will be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging and more to improve the customer experience, using data to enhance user experiences and grow brand loyalty.
Key Responsibilities
- Retention Strategies: Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty.
- Campaign Management: Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base.
- Data Analysis: Analyze customer behaviour, preferences, and feedback to inform campaign strategies and optimize engagement efforts.
- Segmentation: Develop and manage customer segmentation strategies to personalize messaging and experiences effectively.
- Collaboration: Work closely with retention, marketing, product, and customer service teams to ensure that our CRM initiatives align with business goals.
- Performance Measurement: Track and report on CRM campaign performance, making necessary adjustments to strategies based on results.
- Best Practices: Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement.
In 6 months, you will:
- Have implemented new CRM campaigns that increase customer engagement and improve retention.
- Developed a comprehensive understanding of our customer segments.
- Established key metrics for measuring the success of CRM initiatives.
- Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives.
Requirements
- 2+ years of experience in CRM B2C, digital marketing, or a related field.
- Proven experience with CRM platforms for customer management, segmentation, and campaign automation.
- Knowledge of marketing automation and customer engagement tools for personalized campaigns and communications.
- Strong analytical skills, able to interpret data and draw actionable insights.
- Understanding of customer segmentation and targeting strategies to optimize marketing efforts.
- Excellent communication skills to collaborate across teams, thinking creatively to improve customer engagement.
- Ability to manage multiple projects, meeting deadlines in a fast-paced environment.
Nice to Have:
- Industry experience in Sports book and/or iGaming.
- Experience with Optimove platform.
- Experience in A/B testing and marketing campaign optimization.
Benefits
- Pension Fund (Liberty Life):
Company-supported retirement plan with employer matching contributions. - Medical Aid (Discovery Health):
Company contribution towards your monthly medical cover premiums. - Comprehensive Group Risk Cover:
Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules. - Performance Bonus:
Discretionary bonus aligned with individual impact and overall contribution. - Employee Wellness Programme (ICAS / October Health):
Confidential counselling…
Title: CRM Specialist
Company: KingMakers
Location: Cape Town, South Africa
Category: