Overview
CRM Marketing Manager Jobs in Milnerton at Global Logistics Internet
IMPORTANT: PLEASE SEND YOUR SALARY EXPECTATION AND NOTICE PERIOD TO BE CONSIDERED.
Job role
· Take ownership of the full campaign planning cycle and set the CRM strategy, owning the segmentation, campaign plan, and individual campaign strategy to achieve increased customer revenue, satisfaction and retention
· Take ownership of the end-to-end CRM measurement framework and reporting.
· Manage the contact strategy together with key information/data to support continuous learning and optimisation.
· Co-ordinate between teams and stakeholders to ensure full asset and capability utilization and execution of campaigns.
· Champion the shift from a campaign-driven, manual CRM program to a customer journey led CRM program (Dotdigital and FreshRelevance)
· Define, manage and report on CRM objectives to measure the business impact of CRM on customer acquisition, conversion, retention, experience and lifetime value
· Use customer insight to establish new opportunities for user journeys, segmentation and personalisation, and educate stakeholders and teams on data-driven CRM concepts
· Manage the CRM team
Experience with the following would be beneficial
· iGaming
· Dot Digital
· CRM
· Fresh Relevance
Reporting to the General Manager
Job Types: Full-time, Temp to perm
Work Location: In person
Title: CRM Marketing Manager
Company: Global Logistics Internet
Location: Milnerton
