Overview
Corporate Media Editor – VKB Goup Marketing and Communication Jobs in Bloemfontein, South Africa at VKB Group
Introduction to the VKB Group
The VKB Group is an agricultural company, providing support to farmers and producing straight-from-the-farm foods for consumers. Apart from the various consumer brands, the VKB Group is also represented by its regional brands: VKB, GWK, and NTK. Our roots are firmly planted in agriculture with farming at our core, continuously growing and evolving throughout the years.
Starting with providing everything needed on the farm to produce food, we now also operate in all areas of the food supply chain: processing, logistics, and national and global market channels.
This “house of brands” we’ve established with the support of our farmer shareholders is the foundation for building the agribusiness of the future.
For the Love of the Land:
We do it all for our legacy and the love of nature, people, country,
sustainability
, and progress.
Purpose Of The Role
The ideal team player will be responsible for the strategic and operational management and optimisation of various digital platforms for the VKB Group, supported by high-quality written and visual content. Research, development, and deployment of digital platforms in accordance with the company strategy and goals, based on solid SEO knowledge and expertise.
Requirements
Relevant degree/diploma in digital marketing or proven portfolio of projects
Experience in a digital marketing environment: 4-6 years
Experience in digital publications will be an advantage
Solid, proven knowledge and utilisation of SEO functions
Excellent Afrikaans and English writing skills
Ability to use creative language to sell ideas
Short video creation skills will be an advantage
Experience in the agricultural industry will be an advantage
Duties And Responsibilities
Manage digital platforms owned by the VKB Group and its subsidiaries (including, but not limited to, websites, publications, social media pages, and established communication platforms)
Develop, implement, and execute strategy for a wide range of digital platforms designated to the portfolio to support business strategy and goals and act in an advisory capacity to the Head of Corporate Communication
Develop and curate enticing content tailor-made for each platform to reach digital marketing goals in collaboration with relevant team members
Fostering engagement and building relationships with the online community through various channels using technical knowledge of platforms and creative content
Continuous research to understand target market and its content preferences
Conduct statistical feedback reports for all digital platforms
Search engine optimisation (SEO):
Implementing SEO strategies to improve the organic visibility of digital content in search engine result pages and increase traffic to platforms
Understand and use paid advertising on platforms like Google Ads, Facebook Ads, and Instagram Ads to create call to action and increase visibility
Collaborating with other departments or teams to ensure alignment of digital media efforts with the overall business goals and strategies
Brand reputation management:
Monitoring online mentions, responding to comments or enquiries timeously and addressing issues to maintain a positive brand image
Continuous updating, experimentation, optimisation, and maintenance of digital platform content
Understand the company’s strategy and brand positioning
Budget management allocated to digital media activities
Skills
Attention to detail
Writing skills
Adhere to SEO rules
Proofreading
Creativity
Communication
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Title: Corporate Media Editor – VKB Goup Marketing and Communication
Company: VKB Group
Location: Bloemfontein, South Africa
Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing)
