Overview
Copywriter (Ad and Video Script) Jobs in South Africa at TechLoom Global
Title: Copywriter (Ad and Video Script)
Company: TechLoom Global
Location: South Africa
TechLoom Global connects industry-leading companies across various sectors with top-tier global talent. Our expertise spans a wide range of functions, including sales development, product and engineering, marketing, operations, customer success, finance, and administrative support. As a TechLoom Global team member, you become part of a network of high-caliber professionals delivering real impact for forward-thinking companies navigating today’s dynamic and competitive landscape.
This role joins an established copywriting team at a fast-paced, high-growth auto and dealership marketing company, adding capacity as the client scales its content output. The Copywriter is responsible for producing direct-response video ad scripts and accompanying ad copy for dealership and retail clients, working entirely from secondhand source material — onboarding call recordings, client websites, and social content — with no direct client contact. All briefs and context are routed through a Client Success Manager, making the ability to extract and interpret information independently a core function of the role.
RESPONSIBILITIES
• Write direct-response video ad scripts and accompanying ad copy from secondhand client source material.
• Extract brand and product information from onboarding call recordings, notes, websites, and social content.
• Deliver completed scripts within a 3-day turnaround window: intake received day 1, scripts delivered by day 3.
• Interpret creative briefs accurately on the first pass, hitting the core brief without requiring structural revisions.
• Work independently after a 2-3 week ramp-up period with minimal ongoing direction.
• Integrate AI tools such as Claude or ChatGPT into the daily writing workflow to support efficiency without replacing craft.
• Coordinate with the Client Success Manager to receive all necessary context and submit deliverables via ClickUp and Google Drive.
• Maintain and grow creative quality over time, demonstrated through reviewed writing output and samples.
REQUIREMENTS
• 3 to 6 years of direct-response ad copywriting experience, specifically in video ad scripts and accompanying ad copy — not general content writing.
• Demonstrated ability to work from secondhand source material, including call recordings, client websites, and social content, without direct client access.
• High creative ownership and the ability to work independently after a short ramp-up of 2 to 3 weeks.
• Active use of Claude or ChatGPT as part of a daily writing workflow.
• Ability to consistently deliver scripts within a 3-day turnaround window.
• Fluent written English.
NICE TO HAVES
• Familiarity with ClickUp as a project management and task coordination tool.
• Experience writing for the automotive, powersports, RV, or similar retail and dealership space.
• A strong enough track record to eventually take on copywriting projects outside the dealership niche, a path open to writers who prove out at a high level.