Overview
Copywriter Jobs in Johannesburg Metropolitan Area at Tsogo Sun Digital.
Title: Copywriter
Company: Tsogo Sun Digital.
Location: Johannesburg Metropolitan Area
Johannesburg role
Can you write a line that stops the scroll, a headline that lands cleanly, and a call to action that actually gets people to move?
Can you move from a sharp promotional SMS to a smart blog, from a campaign concept to a landing page, from a sporting moment to a retention journey, without losing the tone, the timing or the objective?
Tsogo Sun Digital is looking for a Copywriter to join our in-house creative team.
We are a digital business at our core, so this role sits mainly in the online world – CRM, campaigns, landing pages, social, promotional messaging, digital content and customer communications designed to drive action. We also operate across broader brand and omnichannel touchpoints, but the heartbeat of the role is digital, performance-minded and always live.
This is an exciting opportunity for a writer who wants range, pace and the chance to make a real impact. You’ll join a fast-growing business in a fast-growing digital category, working in an environment that is energetic, commercial, creatively demanding and full of opportunity.
For this role, sport matters. A meaningful share of the writing will involve sports-related content, campaigns and customer communications, so a genuine understanding of sport, sporting culture and how to write with relevance around fixtures, events and moments in time will be a real advantage. At the same time, the role spans the broader online gaming and promotional environment, so versatility matters.
We’re looking for someone who understands that copy is not there to fill space. It is there to guide behaviour. To create urgency. To sharpen understanding. To improve conversion. To turn interest into action. Someone who wants to work closely with CRM specialists, paid media managers and marketers, learn from customer response, and use performance feedback to keep improving.
Examples of what you’ll work on
- Blogs and longer-form content
- Newsletters, emails and CRM messaging
- SMS, push and in-product messaging
- Social posts and paid social copy
- Landing pages, web copy and campaign messaging
- Promotional writing across sportsbook, online casino and broader gaming activity
- Sports-related writing tied to fixtures, events, campaigns and tactical customer moments
- Messaging for launches, offers, retention journeys, reactivation campaigns and always-on communications
- Working with CRM and performance teams to understand which messages are driving opens, clicks, registrations, deposits, retention and reactivation
- Applying learnings from testing, audience behaviour and campaign performance to sharpen future writing
- Using AI responsibly to support ideation, drafting efficiency, variations and workflow speed without compromising quality or judgement
What we’re looking for
- 3 to 5 years of experience in copywriting, content or digital writing
- Strong ability across both short-form and long-form copy
- A clear, engaging and adaptable writing style
- Comfort writing in a fast-paced promotional environment
- Good understanding of digital marketing and channel-specific copy needs
- Strong grasp of calls to action, persuasive writing and how copy can influence customer behaviour
- Sports understanding or genuine passion for sport is a big plus
- SEO writing experience is advantageous, but this is not a specialist SEO role
- Familiarity with AI tools as part of a modern writing workflow is advantageous
- Interest in conversion optimisation through message testing, behavioural nudges, consumer psychology and continual refinement based on results
Why this role is exciting
- You’ll write for a business that is active, visible and always in market
- You’ll get real variety across sport, gaming, campaigns, CRM and digital content
- You’ll be part of a growing creative team with the chance to shape tone, messaging and impact
- You’ll build your career in a fast-growing business backed by a trusted, established name
- You’ll create work that gets seen, opened, clicked and acted on
- You’ll help turn strong writing into measurable customer action
If you’ve got sharp instincts, strong range and a desire to create writing that does more than sound good – writing that actually performs – we’d love to hear from you.