Overview
Coordinator, Marketing MTB South Africa (M/F/D) Jobs in Cape Town at Ironman
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon
Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running
Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the
Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events
including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail
Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling
events, and other multisport races. The IRONMAN Group is the largest operator of mass participation
sports in the world and provides more than a million participants annually the benefits of endurance
sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and
its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines
around the world. Beginning as a single race, The IRONMAN Group has grown to become a global
sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance,
a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great
brands. For more information, visit www.ironman.com/about-ironman-group.
For our The IRONMAN Group entity in Cape Town, South Africa, we are actively looking for
Coordinator, Marketing MTB South Africa (m/f/d)
This position works within the Cape Town Marketing team and is responsible for the coordination of
strategic overall event marketing and communication programs for South African mountain bike
events that deliver participants against budgeted athlete targets and brand growth. The Coordinator,
Marketing MTB South Africa brings strong project management skills, creativity, organisation,
analytical aptitude, teamwork and confidence to work with multiple stakeholders and achieve project
goals.
Key Responsibilities
• Support in the develop of a cohesive strategic marketing plan in for South African
mountain bike events to increase brand affinity, market share and respective event sales
targets for The IRONMAN Group events in the Epic Series brand of mountain bike
events.
Ensure the development and implementation of event-specific marketing and
communication plans throughout the year to deliver on event-specific and series
marketing KPIs.
Plan and facilitate media buying and creative development for print, radio, out of home
and other traditional media in addition to digital advertising and new media
placements, either through media agencies or direct negotiation.
Develop and project manage strong on-event marketing plans to achieve strategic
marketing deliverables in conjunction with Epic Series brand and local event teams for
South African mountain bike events.
Identify and capitalize on opportunities for MTB market growth at grassroots level
within the South African MTB community to support series wide strategic objectives.
Serve as key marketing contact in South Africa for the Epic Series mountain bike brand
and ensure delivery of marketing and communication responsibilities for series in
relation to the region.
Manage photography and video production service providers to deliver required
creative content.
Content development and oversight of South African event social media accounts in
close collaboration with Senior Marketing Manager and digital agency for development
and execution of paid digital campaigns.
Manage, update, and circulate weekly marketing documentation including marketing
plans, opportunities, and challenges for South African mountain bike events.
Support as needed on European Epic Series events marketing campaigns
Skills and competencies
Bachelor’s Degree
3 – 5 years marketing experience
Fluent in English
Demonstratable project management experience
Excellent influencing and negotiation skills across all layers of the organization
Superior time management and prioritization skills, working as team member
Possess a goal-oriented approach, with the desire and capability to track activities to
business metrics and an overall plan.
Strong attention to detail
A passion for mountain biking is a plus
Ability to work some weekends and non-traditional hours
Ability to travel 25%+
What we offer
Flexible working hours and home office options for a better work-life balance.
An open, modern, and friendly work environment with a strong, cross-regional culture
throughout the EMEA region.
Casual dress code for a relaxed work atmosphere.
Be part of a market-leading and globally growing endurance sports company.
Active involvement in international events and exciting projects.
Free race entries for endurance events organized by the IRONMAN Group.
Travel opportunities to events across the EMEA region.
Access to the online learning platform Percipio for continuous learning and
development.
Employee Assistance Program (EAP) with Workplace Options for support with
professional and personal matters.
Free drinks at the office.
Employee discounts at partner companies of The IRONMAN Group.
Attractive parental leave policy on top of the statutory regulations.
A contract will be made based on a full-time employment. We are looking forward to receiving your
application including your salary expectations and your notice period.
Title: Coordinator, Marketing MTB South Africa (M/F/D)
Company: Ironman
Location: Cape Town
