Overview

Conversion Rate Optimization (CRO) Specialist Jobs in South Africa at RESMARK Systems

Title: Conversion Rate Optimization (CRO) Specialist

Company: RESMARK Systems

Location: South Africa

We’re a digital marketing agency focused on helping tour operators grow through high-performing websites, SEO, AI visibility, and conversion-driven marketing strategies. We don’t believe in cookie-cutter websites or generic optimization plans. Every client is different, every audience behaves differently, and every website should continuously evolve based on real user behavior and performance data.

We’re looking for a full-time Conversion Rate Optimization (CRO) Specialist who lives and breathes website performance, user behavior, and data-driven improvements. This role is all about turning more website visitors into leads and bookings through strategic testing, UX improvements, content refinement, and conversion-focused design.

About the Role

This is not just a “website editor” role. You’ll take ownership of conversion performance across multiple client websites by identifying friction points, improving user journeys, analyzing behavior data, and implementing strategic conversion improvements. This spans entire websites, from homepages and service pages to landing pages and booking funnels, not just one page type. You’ll work closely with designers, SEO specialists, developers, and account managers to continuously improve lead generation and overall website effectiveness.

You should be obsessed with understanding why users do or don’t convert, and constantly looking for ways to improve performance.

What You’ll Do

  • Conduct full CRO audits on websites, landing pages, and booking funnels
  • Analyze user behavior using tools like GA4, heatmaps, session recordings, and conversion tracking
  • Identify friction points, UX issues, and conversion blockers across desktop and mobile experiences
  • Create and execute conversion optimization strategies tailored to each client
  • Improve page layouts, calls-to-action, messaging, and page structure across the full site
  • Collaborate with designers to implement high-converting page experiences in Duda
  • Conduct A/B testing and experimentation on page elements, layouts, copy, and user flows
  • Optimize forms, booking funnels, and lead capture experiences
  • Analyze conversion performance and provide actionable recommendations backed by data
  • Continuously monitor user engagement, bounce rates, click behavior, and funnel drop-offs
  • Improve site usability, readability, and overall customer journey experience
  • Work closely with SEO specialists to ensure traffic growth also translates into conversions
  • Help develop custom CRO roadmaps and prioritize high-impact improvements
  • Stay current on UX trends, consumer behavior, AI-driven search experiences, and conversion best practices
  • Document insights, test results, learnings, and recommendations clearly for both internal teams and clients

What Makes You a Great Fit

  • You deeply understand conversion psychology, user behavior, and website usability
  • You know how to turn analytics and behavior data into actionable insights
  • You’re highly detail-oriented and constantly notice opportunities for improvement
  • You understand modern UX/UI best practices and how design impacts conversions
  • You have experience improving lead generation, ecommerce, or booking performance
  • You’re comfortable making strategic recommendations backed by real data
  • You’re proactive and self-managed, not someone who waits for tasks to be assigned
  • You think critically and creatively instead of relying on rigid SOPs
  • You communicate clearly and confidently with both internal teams and clients
  • You understand how CRO, SEO, content, branding, and design all work together
  • You’re fluent in English with strong grammar and communication skills
  • Agency experience is a major plus

Required Experience

  • Experience with Google Analytics 4 (GA4)
  • Experience with heatmapping/session recording tools like Hotjar, Microsoft Clarity, or similar
  • Experience with landing page optimization and UX improvements
  • Experience analyzing website conversion funnels and user journeys
  • Understanding of A/B testing methodology and experimentation
  • Strong understanding of mobile optimization and responsive design
  • Familiarity with SEO and how traffic sources influence conversion behavior
  • Experience with Duda is preferred.

Tools You’ll Be Using

  • Duda
  • Google Analytics 4 (GA4)
  • Google Search Console
  • Hotjar / Microsoft Clarity / Heatmapping tools
  • ClickUp
  • Google Tag Manager
  • Figma (collaborative review level)
  • AI tools for optimization and research

Requirements

  • Availability to work at least part of the day overlapping with the team (9 to 5pm ET)

Why Join Us?

We’re building something different. We care deeply about performance, innovation, and real business growth, not vanity metrics or templated strategies. Here, you’ll have the freedom to test ideas, make meaningful improvements, and directly impact client success.

If you love understanding user behavior, improving websites, and finding creative ways to increase conversions, you’ll fit right in.

Apply

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