Overview
Content Writer/Casino & Sports Jobs in Johannesburg, South Africa at Gamdom
Position: Content Writer (Casino & Sports)
Gamdom is home to thousands of betting options for both sports and casino players to wager on. Since 2016, we have been steadily growing to provide more than just casino games and sports betting events to enjoy;
With us, you can enjoy unique bonuses and earn massive rewards simultaneously. Discover all the rewarding features Gamdom can offer you below.
Gamdom is hiring a Long-Form Content Writer with deep expertise in both casino and sports betting content. This is a dual-discipline role focused 90% on blogs, static pages, long-form guides, and evergreen ebooks designed to educate, convert, and rank.
This isn’t a surface-level content gig. We’re looking for a strategic writer who thrives on creating engaging, SEO-driven material across multiple formats — and who understands the unique user intent behind iGaming search traffic.
You’ll collaborate with SEO, design, and localization partners to produce content that speaks to global audiences while maintaining brand voice and commercial impact.
Key Responsibilities
Long-Form Content Creation
Write and optimise long-form blog posts across both casino and sports verticals
Create in-depth evergreen static pages (e.g., how-to bet guides, game explainers, bonus terms breakdowns)
Research and write slot reviews, highlighting mechanics, features, RTPs, and promos
Refresh older content to align with evolving SEO/product strategy
Suggest and brief visual assets for banners, blog imagery, and guide visuals
Collaborate with SEO to identify keyword gaps, seasonal trends, and conversion goals
Localisation & Translation Management
Work with regional translators to localise web content
Maintain brand tone and strategic intent across geos and languages
SEO & Content Strategy Alignment
Follow detailed SEO briefs with correct keyword integration, structure, and schema
Conduct SERP analysis and competitive audits
Coordinate with SEO and product teams on optimisations and quarterly roadmap goals
Requirements
3–5 years writing long-form SEO content for casino + sports betting brands or affiliates
Strong portfolio of ranked, high-performing content across blogs, evergreen pages, and product explainers
Experience using SEO tools (Ahrefs, Surfer, SEMrush, etc.)
Deep understanding of online casino games (slots, table games) and sports book markets
Proven track record collaborating across SEO, creative, and localisation teams
Ability to manage multiple content pipelines, meet deadlines, and adapt tone as needed
Sharp editorial eye with strong grammar and formatting instincts
Nice to Have
Knowledge of crypto gambling or blockchain-enabled betting features
Global content experience across EN, LATAM, or EU markets
Experience reporting on content performance using tools like Google Analytics
Portfolio Submission Requirement
Please submit 3–5 content samples showcasing your ability to write across both casino and sports betting content types. These can include:
Game or slot reviews
Sports event previews or strategy guides
Long-form, evergreen, or static page examples
Educational or “how-to” betting articles
Why Join Gamdom?
At Gamdom, your content will directly shape how players discover, trust, and interact with our platform. We’re growing fast, and this role is key to owning the long-form SEO strategy across two major verticals.
Remote-first team with flexibility
Fast-paced, collaborative marketing environment
Strong support from SEO, design, and localisation teams
Clear performance metrics and content success tracking
Title: Content Writer/Casino & Sports
Company: Gamdom
Location: Johannesburg, South Africa
Category: Entertainment & Gaming (Video Game, Music / Audio Production), Creative Arts/Media (Video Game, Music / Audio Production)
