Overview
Content Writer Jobs in City of Cape Town, Western Cape, South Africa at Hunterlodge Advertising
Title: Content Writer
Company: Hunterlodge Advertising
Location: City of Cape Town, Western Cape, South Africa
Content Writer
About Us
Hunterlodge is a leading UK full-service advertising agency specialising in Higher Education, healthcare and finance.
For over 30 years we've helped universities build stronger brands, attract more students and deliver measurable results through insight-led strategy, creative excellence and media innovation.
As search evolves beyond traditional SEO into AI-powered discovery, we've developed a growing suite of AI Visibility services, helping universities ensure their content is discoverable, authoritative and trusted by both prospective students and emerging AI platforms.
We're looking for an exceptional writer to join our growing Content team.
The Opportunity
You'll become immersed in the world of Higher Education, working with some of the UK's leading universities to create content that informs, inspires and performs.
One day you might be rewriting an undergraduate homepage. The next you'll be developing faculty content, creating course pages for highly specialist subjects, or helping a university improve its visibility across AI-powered search experiences.
You'll combine outstanding writing skills with genuine curiosity, taking the time to understand each institution, its personality, its audiences and what genuinely makes it different.
Key Responsibilities
Content Strategy & Copywriting
- Write compelling content across university websites, landing pages and campaign assets.
- Develop content for institutional, faculty, department and subject-level pages.
- Create engaging copy for undergraduate, postgraduate, international and research audiences.
- Adapt tone of voice to reflect each university's unique personality and positioning.
- Produce content that balances creativity with commercial performance.
AI Visibility
- Optimise content for AI-powered search and answer engines.
- Structure information to improve discoverability and authority.
- Apply AI Visibility best practice across all content.
- Work closely with strategists to evolve Hunterlodge's AI Visibility framework.
Research & Insight
- Become an expert in each client's proposition.
- Interview academics, marketing teams and stakeholders.
- Research competitors and identify opportunities for stronger messaging.
- Translate complex academic subjects into clear, engaging copy.
Skills & Experience
Essential
- 3+ years' professional copywriting or content writing experience.
- Outstanding written English with exceptional attention to detail.
- Experience writing long-form website content.
- Excellent research and interviewing skills.
- Ability to simplify complex information without losing meaning.
- Experience adapting tone of voice for different audiences.
- Strong organisational skills with the ability to manage multiple projects.
Desirable
- Experience working within Higher Education.
- Understanding of student recruitment marketing.
- Knowledge of SEO and content optimisation.
- Experience using AI writing tools responsibly.
Personal Attributes
You'll be:
- Naturally curious.
- A brilliant storyteller.
- Comfortable interviewing senior stakeholders and academics.
- Passionate about learning new subjects.
- Someone who enjoys getting under the skin of organisations.
- Able to balance creativity with structure.
- Excited by the future of AI and content discovery.
- Constantly looking for better ways to communicate.
Benefits
- Fully remote role based in South Africa.
- Profit-share bonus scheme.
- Continuous Professional Development programme.
- Work with leading UK universities and purpose-led organisations.
- Develop expertise in one of the fastest-growing areas of digital marketing: AI Visibility.
- Opportunity to shape how universities communicate in the age of AI.