Overview
Content Strategist Jobs in Johannesburg Metropolitan Area at Sataya
Title: Content Strategist
Company: Sataya
Location: Johannesburg Metropolitan Area
Healthtech | Content & Storytelling | Johannesburg | Permanent
Key Details
- Location: Onsite in Sandton, Johannesburg, South Africa
- Compensation: Market-related, commensurate with experience
- Notes: Must have passion and expereince within this space
Overview
Satāya is representing a pioneering early-stage healthtech business. We are looking for a Content Strategist and Copywriter to work closely with the founder and Marketing Lead. This is not a scheduling or community management role. It is a creative, research-led, ideas-first position for someone who can identify stories, develop them properly and produce content that educates, entertains and builds genuine trust.
You will be embedded in the day-to-day life of the business, working alongside a Graphic Designer and in direct collaboration with a founder who has a clear and compelling story to tell.
Role Overview & Scope
1) Founder Content
- Develop and execute a clear content strategy for the founder’s personal platforms
- Script short-form videos, talking-head content, carousels, captions and longer-form pieces in his authentic voice
- Develop recurring content formats and longer-running narrative arcs
- Coordinate filming sessions and direct the founder during content production
2) Brand Content
- Research and develop credible content for the company’s channels
- Create concepts and copy for Reels, carousels, static posts, email campaigns, landing pages and advertisements
- Repurpose ideas intelligently across Instagram, LinkedIn, X, email and advertising
- Work with the Graphic Designer to turn written concepts into strong visual content
- Work with the Marketing Lead to ensure content supports brand, acquisition and conversion objectives
3) Collaboration and Production
- Direct informal filming and capture content using a phone or basic production setup
- Balance planned campaigns with spontaneous, real-time content opportunities
- Coordinate factual and clinical accuracy reviews across all health content
Ideal Candidate Profile
We are more interested in exceptional ability, taste and initiative than a specific degree or conventional career path.
The ideal person will likely be:
- A naturally strong writer and storyteller with a demonstrable body of work
- Deeply familiar with Instagram, short-form video and contemporary internet culture
- Genuinely curious about health, science, entrepreneurship and human behaviour
- Able to read research, interrogate sources and distinguish credible evidence from health misinformation
- Capable of simplifying complex ideas without losing accuracy or nuance
- Comfortable working closely with a founder and translating spoken thoughts into polished content
- Able to capture a founder’s voice rather than imposing a generic marketing tone
- Creative and entertaining without relying on clickbait or wellness hype
- Fast-moving, resourceful and comfortable in a startup environment
- Willing to test ideas, learn from performance and improve quickly
- Comfortable directing informal filming and capturing content using a phone or basic production setup
- Organised enough to balance planned campaigns with spontaneous, real-time opportunities
- Receptive to clinical correction and meticulous about factual accuracy
A medical qualification is not required. Experience in health, science or medical content is beneficial, but strong research ability and sound judgement are what matter most.
This role is not suited to: a conventional social media administrator whose experience is primarily scheduling and posting; a performance marketer focused on paid-media execution; a medical writer who cannot create culturally relevant social content; or someone who needs every content idea to be provided by the founder or Marketing Lead. The core value of this hire must be research, ideas, writing, storytelling and content production.
Why Our Client
- A well-funded, mission-driven healthtech business at a genuinely exciting stage of growth
- A role with real creative scope: strategy, storytelling, scripting, production and cross-channel execution
- The opportunity to build a founder’s public voice from an existing platform and a compelling personal story
- A capable, collaborative team including a dedicated Graphic Designer and Marketing Lead
- A product and cause with real-world relevance; preventative health and longevity is a growing, important conversation
- The chance to create content that is clinically credible, culturally relevant and genuinely original
This represents a confidential search conducted on behalf of our client. To protect the privacy of the brand and its high-profile clientele, specific company details will be shared exclusively with shortlisted candidates. If you have not received a response within two weeks, please consider your application unsuccessful at this time.