Overview
Content Specialist Jobs in City of Cape Town, Western Cape, South Africa at JSB Sports Betting
Title: Content Specialist
Company: JSB Sports Betting
Location: City of Cape Town, Western Cape, South Africa
JSB Sports Betting & Casino is a proudly Namibian gaming and entertainment brand focused on redefining sports betting and casino experiences in Southern Africa. The company combines trusted technology, engaging customer experiences, and responsible gaming practices to deliver a dynamic, secure environment for players. JSB is driven by innovation, passion, and a commitment to local excellence, working to set new standards for African gaming brands. Guided by core values of integrity, innovation, passion, and customer-first thinking, JSB aims to remain Namibia’s most trusted, entertaining, and forward-thinking gaming group.
Role Description
The Content Specialist role is a full-time, on-site position based in the City of Cape Town.
In this role, the Content Specialist will plan, create, and manage digital content across JSB’s platforms, including websites, blogs, landing pages, and marketing campaigns.
Day-to-day tasks include developing content calendars, writing and editing sports betting and casino-related content, optimizing content for clarity and consistency, and ensuring alignment with brand voice and regulatory standards.
The Content Specialist will collaborate closely with marketing, product, and customer support teams to support promotions, customer education, and responsible gaming messaging.
This role also involves monitoring content performance, implementing improvements based on analytics, and staying current with industry trends and customer expectations.
Qualifications
- Candidates should possess strong Web Content Writing and Writing skills tailored to digital audiences.
- Candidates should possess solid Content Strategy and Content Management skills for planning and maintaining multi-channel content.
- Candidates should possess excellent Communication skills for collaborating with cross-functional teams and conveying complex information clearly.
- Candidates should ideally have experience with sports betting, casino, or online gaming content, or a strong interest in the industry.
- Candidates should have proficiency in basic SEO principles, analytics tools, and content management systems.
- Candidates should demonstrate attention to detail, the ability to meet deadlines, and strong organizational skills.
- A relevant diploma or degree in Communications, Journalism, Marketing, or a related field, or equivalent practical experience, is beneficial.
- Experience working in a regulated industry or with responsible gaming guidelines is an advantage.