Overview
Chief Marketing Officer Jobs in Johannesburg, South Africa at Dananda Talent
Chief Marketing Officer (CMO is a senior
strategic leadership
role responsible for developing and executing a comprehensive marketing and public relations (PR) strategy. This role drives growth, brand equity, and market positioning, encompassing oversight of digital marketing, communications, and PR. The CMO will lead a high-performing marketing team to build a strong brand presence in the higher
education
sector, aligning all efforts with overarching business objectives.
Key Responsibilities
Operating and Financial Results
Drive marketing performance, enhancing brand sentiment, alumni engagement, and public reputation.
Lead corporate communications and PR to manage reputation, including media relations, brand positioning, and public sentiment monitoring.
Develop and implement PR initiatives such as press releases, media outreach, and crisis communication to strengthen brand visibility and trust.
Management
Oversee budget and resource allocation, ensuring alignment with strategic priorities.
Set and monitor strategic KPIs across marketing and PR, evaluating impact and adjusting strategies as needed.
Direct cross-functional collaboration, aligning PR and communication efforts with marketing, sales, and product teams to ensure consistent messaging.
Drive innovation in communications and PR, adapting strategies to respond to shifts in the media landscape and proactively managing reputation.
Leading a High-Performing Marketing and PR Team
Develop and implement a cohesive marketing and PR strategy to support growth, focusing on sustainable brand health and loyalty.
Manage talent acquisition, training, and performance management within the marketing and PR teams.
Foster a culture of creativity and responsiveness, equipping the team to handle media inquiries, brand campaigns, and internal communications effectively.
Stakeholder Engagement and Communications
Build and maintain relationships with internal and external stakeholders, including media, alumni, industry bodies, and government agencies.
Guide internal communications strategies to ensure alignment with brand values and keep employees informed of key initiatives.
Act as a spokesperson and brand ambassador as needed, representing at events and in media interactions.
Minimum Qualifications
Educational Background: A graduate qualification in Marketing, with a preference for a
Master’s degree or MBA.
Experience Requirements:
10+ years in marketing management, ideally within the Professional Services, Services, or Higher Education sectors.
At least 5 years of experience specifically in Communications and Public Relations, with a proven record in managing brand reputation and media relationships.
Expertise in managing an integrated marketing team that collaborates closely with Sales, Product Development, and PR functions.
Title: Chief Marketing Officer
Company: Dananda Talent
Location: Johannesburg, South Africa
Category: Marketing / Advertising / PR (Branding Specialist / Ambassador, Marketing Manager, Marketing Communications, Marketing Strategy), Management
