Overview
Brand Manager Jobs in Paarl, South Africa at KWV
Purpose:To monitor market trends, develop brand plans and manage marketing activities, in order to establish, position and grow the KWV spirits and liqueur portfolio.
Minimum Requirements:
At least a minimum of 5 years’ experience at brand management level within the FMCG industry
Alcoholic beverage industry experience will be advantageous
Knowledge and experience within the spirit category will be an advantage
Valid driver’s license and own vehicle
Ability to do business travel
Skills Required:
Considerable experience in brand management within a FMCG business, ideally within the alcoholic beverage industry
Commercially-minded, with experience managing budgets and P&L
Ability to work cross functionally and effectively communicate with all levels / divisions within the organization as well as with external stakeholders
Business acumen
Deadline driven and ability to work under pressure
Multi-taskingis a pre-requisite
Well-developed planning, organizing and time management skills
Innovativeand creative mindset
Ability to work independently and as part of a team
Ability to communicate in English (verbal and written)
Job Summary:
Transition the brand strategy into a core creative idea which all communications (Through-the-Line) will stem from
Lead creative and content generation in order to deliver a sustainable brand which will deliver against the strategic objectives
Develop brand plans with clear link to execution
Identify trends through research and insights within the global alcoholic beverage market, including consumer, customer and competitor
Lead innovationfrom proposition development, liquid and pack creation as well as relevant pricing strategy
Management and analysis of key financials including brand income statements, A&Pbudget management,inventory managementand cost of goods (COGS)
Effective management and evaluation of ROI on A&P
Continuous improvementof COGS, supply chain and product quality
Works closely with the customer marketing and sales teams to ensure a focused activity matrix that drive volume or value in strategic channels
Influence and manage stakeholders (internally and externally) to ensure alignment on core brand strategies
Closing date:22 February 2025
Should you not hear from us within one month of the closing date of the advert, kindly regard your application to have been unsuccessful.
Preference will be given to EE candidates
Please note that any personal information that you shared will be used for the purposes of applying for a role with KWV as advertised above. This information may be shared with authorised Warshay Investments (Pty) Ltd (“KWV”) representatives (internal and contracted external parties) as required. Should you have any questions related to how we process your personal information, please refer to the privacy policy.
Seniority
level
Mid-Senior level
Employment type
Full-time
Job function
Business Development, Marketing, and Sales
Industries
Wine & Spirits, Food and Beverage Services, and Marketing Services
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Title: Brand Manager
Company: KWV
Location: Paarl, South Africa
Category: Marketing / Advertising / PR, Management
