Overview

Brand Head: Digital and Social Jobs in Durban, South Africa at Mr Price

The Brand Head is an analytical and creative thinker with experience in leading teams, a strong understanding of digital and social marketing channels, and expertise in implementing strategies aligned with marketing objectives to drive brand awareness, engagement, and revenue.

  • Lead the vision, ideation, analysis, and execution of the social media and digital brand strategies to drive brand awareness, engagement, sales and align with business goals.

  • Lead the content planning for the site as well as the seasonal digital campaigns from strategy to execution.

  • Lead the social team in strategic thinking across channels, calendar planning, content including reactive/topical content and reporting.

  • Oversee the community management of all social platforms as well as social media crisis/risk management.

  • Ensure that clear, concise briefs are being developed and communicated timeously to the creative team and that all work delivered is on brand/brief.

  • Stay current with digital trends/platforms/technologies, current benchmarks and audience preferences/behaviors to inform the strategy and provide insight to the wider team.

  • Analyze and report on social media platforms and identify opportunities to build content and strategies accordingly.

  • Monitor key performance metrics and social media analytics to measure the impact and effectiveness of your campaigns and drive continuous improvements across campaigns seasonally.

  • Work closely with relevant stakeholders in brand, e-commerce, and merch teams to maximize social media and digital opportunities.

  • Coach, guide, and mentor your team.

    • Minimum requirements

  • A Degree or Diploma in Marketing, Strategic Brand Management, Corporate Communication, or a related field.
  • Minimum of 5 years’ experience leading social and digital marketing initiatives, preferably for a large fashion retail brand.
  • Proven leadership experience managing Digital (websites, apps, emailers, eCommerce) and Social Media platforms (., Facebook, Tik Tok, Instagram), with a passion for fashion, current trends, and creating fresh ideas.
  • Advanced understanding of social and digital metrics, analytics, and reporting.
  • Demonstrated experience operating at a leadership level within digital and social environments.
  • Industry experience within fashion retail, broader retail, or FMCG sectors is essential.

    • Advantageous

  • Relevant digital and/or social media certifications.
  • Hands-on experience managing both paid and organic social media strategies.

    • Attributes and Skills

  • Demonstrated strategic thinking and content management skills.
  • Strong leadership and collaboration ability (must have led a team).
  • Highly agile and adaptable.
  • Strong analytical and problem-solving skills, with a creative eye.
  • Strong budget management capability.
  • Ability to manage multiple projects simultaneously while delivering strong results.
  • Excellent communication skills, both written and verbal.

    • Mr Price is an equal opportunity employer committed to Employment Equity

    Title: Brand Head: Digital and Social

    Company: Mr Price

    Location: Durban, South Africa

    Category:

     

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