Overview
B2C Product Specialist Jobs in Cape Town, South Africa at TravelLab Global AB
About the Role
We are seeking adynamicandresults-drivenB2C Product Specialistto lead the development andoptimizationof all customer-facing interfaces s crucial role will focus on creating exceptional user experiences across our web, app, and chat platforms, driving conversions, streamlining customer journeys, and introducinginnovative solutionswithin our e-commerce ecosystem.
Key Responsibilities:
Product Strategy & Ownership:
Define and execute the product strategy for all B2C customer-facing interfaces, ensuring alignment with business objectives and customer needs.
Own the product roadmap, prioritize features, and ensure timely delivery of projects.
User Experience Excellence:
Conduct thorough user research and analysis to understand customer needs and pain points.
Design and implement intuitive, user-friendly, and engaging user interfaces across all platforms.
Ensure a seamless and consistent user experience across all touchpoints.
Conversion RateOptimization(CRO):
Analyze conversion funnels, identify bottlenecks, and implement data-driven strategies to improve key metrics (e.g., conversion rates, booking value, customer lifetime value).
Conduct A/B testing and multivariate testing to optimize user journeys and maximize conversions.
Innovation & Iteration:
Continuously identify opportunities for productinnovationand improvement.
Drive a culture of experimentation and iterative development.
Explore and implement emerging technologies (e.g., AI, machine learning, chatbots) to enhance the customer experience.
Collaboration &Communication:
Collaborate effectively withcross-functional teams(e.g., Marketing, Growth, Engineering, Data Science, Customer Support) to ensure successful product launches and ongoing improvements.
Communicate product vision, roadmap, and progress effectively to stakeholders at all levels.
Data Analysis & Insights:
Leverage data from Google Analytics, Google Tag Manager, and other sources to track key performance indicators (KPIs), analyze user behaviour, and identify areas for improvement.
Translate data insights into actionable recommendations and product enhancements.
Customer Focus:
Prioritize customer needs and feedback in all product decisions.
Monitor customer feedback channels (e.g., surveys, reviews, social media) and incorporate insights into product development.
Qualifications & Experience:
Proven Experience:
3+ years of experience in a B2C product management or product marketing role within an e-commerce, travel tech, or related industry.
Proven track recordof successfully launching and scaling digital products.
Technical Proficiency:
Strong understanding of UX/UI design principles and best practices.
Hands-on experiencewith A/B testing andoptimizationtools (e.g., Google Optimize, Optimizely).
Familiarity with web technologies (HTML, CSS, JavaScript) is a plus.
Experience with data analysis and visualization tools (e.g., Google Data Studio, Tableau).
Analytical & Strategic Thinking:
Strong analytical andproblem-solving skillswith the ability to analyze data, identify trends, and makedata-driven decisions.
Strategic thinker with the ability to develop and execute long-term product roadmaps.
Communication &Collaboration:
Excellent written and verbalcommunication skills.
Strong interpersonal andcollaborationskills with the ability to build and maintain relationships withcross-functional teams.
Passion & Drive:
Passionate about travel an…
Title: B2C Product Specialist
Company: TravelLab Global AB
Location: Cape Town, South Africa
Category: IT/Tech
