Overview
B2C Content & Lifecycle Coordinator Jobs in Cape Town at Growth Troops
B2C Content & Lifecycle Coordinator
Remote (Americas Time Zones) | Full-Time | Team: Growth & Marketing
About the Role
We’re seeking a B2C Content & Lifecycle Coordinator to help execute our consumer-facing marketing efforts across social media, email, SMS, and CRM. You’ll play a key role in keeping our audience engaged, our campaigns running smoothly, and our content calendar on track.
If you’re organized, creative, and hands-on with tools like Canva, HubSpot, or CapCut—and you’re ready to make an impact from day one—this role is for you.
Key Responsibilities
Write and schedule daily social media posts (Instagram, TikTok, X) tailored to a consumer audience
Draft and send promotional and nurture emails and SMS campaigns using platforms like HubSpot or HighLevel
Maintain a 30-day rolling content calendar, flagging content gaps in advance
Create simple graphics and short-form videos using Canva or CapCut—quick, efficient, and on-brand
Monitor and respond to DMs and comments to maintain community engagement
Track key engagement metrics (opens, clicks, follows, views) in Google Sheets and provide weekly summaries
Keep CRM lists clean and organized, tagging contacts for future segmentation and campaigns
What You Bring
0–2 years of experience in marketing, content creation, or social media (internships count)
Strong short-form writing skills with a human, conversational tone
Familiarity with email platforms such as Mailchimp, HubSpot, or Klaviyo
Working knowledge of Canva or CapCut, with a portfolio link showing at least two examples
Excellent organization and time management; able to juggle multiple drafts, channels, and deadlines
Fluent written English
Bonus Skills
Experience with SMS or WhatsApp marketing platforms
Familiarity with ChatGPT or similar tools for content drafting
Basic knowledge of automation tools like Zapier or Make
Spanish or Portuguese for handling social media replies
First 90-Day Goals
Publish a full month of on-time social content with engagement equal to or better than last quarter
Launch your first B2C email campaign with a 20%+ open rate
Build a central Google Sheet to track social, email, and SMS performance
Automate at least one manual task (e.g., new TikTok post triggers CRM tagging)
Why Join Us
100% remote with async-friendly flexibility
Real ownership: your content goes live the same day and reaches a growing consumer audience
Fast execution and direct impact—no red tape, just results
Title: B2C Content & Lifecycle Coordinator
Company: Growth Troops
Location: Cape Town
