Overview
B2B Lead Generation Agent Jobs in City of Cape Town, Western Cape, South Africa at Charles Hope Apartments
Title: B2B Lead Generation Agent
Company: Charles Hope Apartments
Location: City of Cape Town, Western Cape, South Africa
JOB DESCRIPTION
Job Title: B2B Lead Generation Agent
Location: Cape Town, South Africa
PURPOSE OF THE ROLE
The B2B Lead Generation Agent plays a critical role in driving business growth by identifying, engaging, and qualifying new business opportunities across Charles Hope’s accommodation, hotel, and hospitality offerings.
This role is responsible for generating qualified sales leads and opportunities through proactive prospecting, lead generation, outbound sales activity, and relationship-building with prospective corporate clients, travel partners, relocation companies, and other target markets. Working closely with the Sales Manager and Commercial team, the B2B Lead Generation Agent will help build and maintain a strong sales pipeline while ensuring an exceptional customer experience throughout the early stages of the sales journey.
The successful candidate will be a highly motivated, results-driven individual with excellent communication skills, strong commercial awareness, and a passion for identifying new business opportunities. This role requires a proactive approach, resilience, and the ability to build meaningful relationships with potential clients while effectively representing the Charles Hope brand.
KEY RESPONSIBILITIES
1. Lead Generation & Prospecting
• Research and identify potential clients, corporate accounts, travel partners, relocation companies, and other target markets.
• Develop and maintain a pipeline of prospective business opportunities.
• Conduct outbound calls, emails, LinkedIn outreach, and other prospecting activities to generate new leads.
• Identify decision-makers and key stakeholders within target organisations.
• Generate a designated number of qualified leads, appointments, and sales opportunities in line with business targets.
• Continuously seek new market opportunities and potential revenue streams.
• Build and maintain accurate prospect databases.
• Secure qualified appointments and meetings for the Sales Manager and Commercial team.
• Execute targeted outreach campaigns to increase lead conversion and pipeline growth.
2. Lead Qualification & Opportunity Development
• Engage with prospective clients to understand their accommodation and hospitality requirements.
• Qualify leads against established sales criteria before passing opportunities to the Sales Manager.
• Schedule meetings, presentations, and sales discussions for the Commercial team.
• Present Charles Hope’s products and services confidently and professionally.
• Handle initial objections and provide relevant information to prospective clients.
• Support the conversion of leads into revenue-generating opportunities.
• Assist in nurturing prospects throughout the sales cycle.
• Ensure smooth handover of qualified opportunities to the Sales team.
3. Client Relationship Management
• Build strong and professional relationships with prospective clients.
• Deliver a positive and engaging customer experience during all interactions.
• Maintain regular communication with prospects through follow-up calls, emails, and LinkedIn engagement.
• Ensure all client interactions are handled professionally and promptly.
• Promote the Charles Hope brand and value proposition effectively.
• Support client retention efforts by identifying additional opportunities where appropriate.
4. CRM Management & Reporting
• Maintain accurate and up-to-date records within the CRM system.
• Record all client communications, activities, opportunities, and follow-up actions.
• Ensure data quality and consistency across all sales records.
• Track lead progression through the sales pipeline.
• Prepare sales activity reports and pipeline updates for management.
• Monitor performance against key lead generation, appointment-setting, and sales targets.
• Support sales forecasting and reporting activities.
5. Market Research & Business Intelligence
• Conduct market research to identify industry trends, competitor activity, and emerging opportunities.
• Gather intelligence on target sectors and prospective clients.
• Support the development of strategic prospecting campaigns.
• Identify opportunities for service enhancements and new business development.
• Share market insights and customer feedback with the wider Commercial team.
• Maintain awareness of developments within the hospitality, serviced apartment, travel, and relocation sectors.
6. Collaboration & Commercial Support
• Work closely with the Sales Manager to support business development initiatives.
• Collaborate with Marketing to support lead generation campaigns and activities.
• Assist with promotional campaigns, networking opportunities, and industry events.
• Support proposal preparation, presentations, and client communications where required.
• Contribute to the achievement of departmental and company revenue objectives.
• Promote a collaborative and customer-focused culture across the business.
7. Administration & Compliance
• Ensure all sales activities comply with company policies and procedures.
• Maintain confidentiality of client and company information.
• Support the preparation and distribution of sales documentation.
• Ensure all communications are aligned with brand standards.
• Complete administrative tasks accurately and within required deadlines.
• Undertake ad hoc sales and commercial projects as required.
SKILLS, EXPERIENCE & QUALIFICATIONS
• Minimum 3–5 years’ experience in B2B lead generation, appointment setting, sales development, business development, or a similar outbound sales role.
• Proven track record of generating qualified leads, appointments, and sales opportunities while achieving performance targets.
• Strong prospecting, networking, and relationship-building skills.
• Excellent verbal and written communication skills.
• Strong negotiation and influencing abilities.
• Experience using CRM systems and sales tracking tools.
• Strong organisational and time management skills.
• Ability to work independently and manage multiple priorities.
• Commercial awareness and customer-focused mindset.
• Proficiency in Microsoft Office 365.
• Experience with outbound calling, email campaigns, and LinkedIn prospecting.
Desirable
• Experience within hospitality, serviced apartments, property, accommodation, travel, corporate housing, or related sectors.
• Experience using HubSpot or similar CRM platforms.
• Knowledge of corporate travel, relocation, hospitality, or property markets.
• Experience supporting sales presentations and proposal development.
• Understanding of sales funnels, lead nurturing, and pipeline management.
PERSONAL ATTRIBUTES
• Self-motivated and highly driven.
• Results-oriented with a strong desire to achieve targets.
• Professional, confident, and resilient.
• Excellent interpersonal and relationship-building skills.
• Proactive and solution-focused.
• Adaptable and comfortable working in a fast-paced environment.
• Strong attention to detail and organisational ability.
• Positive attitude with a collaborative approach.
• Passionate about delivering exceptional customer experiences.
• Persistent, resourceful, and comfortable engaging with senior decision-makers.
ABOUT CHARLES HOPE
At Charles Hope, we pride ourselves on providing exceptional accommodation solutions to corporate and leisure travellers.
Operating across the United Kingdom and expanding internationally, our apartments, hotel, restaurant, and hospitality offerings are designed to deliver an exceptional guest experience. As our business continues to grow, we remain committed to innovation, sustainability, operational excellence, and creating memorable experiences for both our guests and employees.
Joining Charles Hope means becoming part of an ambitious and fast-growing organisation that values collaboration, accountability, integrity, and continuous improvement. We are looking for individuals who are excited to contribute to our growth journey and help shape the future of our business.