Appointment Setter / Lead Gen (Real Estate) – 19290

Overview

Appointment Setter / Lead Gen (Real Estate) – 19290 Jobs in South Africa at Somewhere

Title: Appointment Setter / Lead Gen (Real Estate) – 19290

Company: Somewhere

Location: South Africa

Appointment Setter / Lead Generation Specialist

Location: Remote
Type: Full-Time
Industry: Commercial Real Estate, Construction, Property Management

About the Company

We are a U.S.-based commercial real estate organization specializing in construction services and property management. We partner with property owners, brokers, and businesses to deliver tenant build-outs, renovations, and operational support across commercial assets.

Our growth strategy is driven by proactive deal sourcing, relationship building, and early identification of opportunities — and this role is central to that effort.

 

The Role

We are hiring an Appointment Setter / Lead Generation Specialist to drive outbound pipeline creation.

This is a high-activity, top-of-funnel role focused on:

• Identifying opportunities
• Initiating conversations
• Booking qualified meetings for leadership

You will not be responsible for closing deals — your success is measured by consistent, high-quality meeting generation and pipeline growth.

 

Primary Objective

Build a consistent pipeline of qualified meetings with:

• Commercial real estate brokers
• Property owners (retail, office, mixed-use, multi-tenant)
• Business owners with construction or property management needs

 

What You’ll Do 1. Lead Generation & Market Research

• Build and maintain targeted prospect lists:
  • Commercial brokers
  • Property owners and asset managers
  • Buildings with vacancy or repositioning opportunities
• Identify high-potential leads across local markets

 

2. Opportunity Research (High Priority)

• Review planning commission and zoning meeting minutes to identify:
  • New developments
  • Renovations and approvals
• Conduct research using tools like CoStar to identify:
  • Vacancies and lease expirations
  • Ownership data
  • Distressed or underperforming assets
• Identify and engage architects and design firms to build referral relationships

 

3. Outbound Prospecting

• Execute daily outreach via:
  • Email
  • LinkedIn
• Start conversations around:
  • Construction needs (tenant build-outs, upgrades)
  • Property management challenges (vacancy, maintenance, leasing)
• Personalize outreach to increase response rates

 

4. Follow-Up & Pipeline Management

• Maintain consistent follow-up cadence (3–5+ touchpoints per lead)
• Track all activity in CRM or Google Sheets
• Re-engage cold leads over time

 

5. Qualification & Appointment Setting

• Respond to inbound replies
• Ask basic qualifying questions:
  • Property or project type
  • Current challenges
  • Timeline and urgency
• Book qualified meetings for the leadership team

 

KPIs / Success Metrics

• 50–100 outbound messages per day
• 25–50 new contacts added per day
• 10–20 conversations started per week
• 3–5 qualified meetings booked per week
• Weekly identification of new opportunities from:
  • Planning/zoning research
  • CoStar data
  • Referral relationships

 

What You Bring

Core Experience:

• Proven experience in:
  • Appointment setting
  • Lead generation
  • Cold outreach
• Strong research and data-gathering skills
• Excellent written English communication
• Organized, process-driven, and consistent
• Self-motivated with the ability to hit daily activity targets

Preferred Experience:

• Commercial real estate, construction, or property management
• Experience with brokers, property owners, or developers
• Familiarity with CoStar or similar research tools

 

Tools & Systems

• LinkedIn
• Email (Gmail or similar)
• CRM (HubSpot or similar) / Google Sheets
• CoStar (preferred)

 

What Success Looks Like

• A steady pipeline of qualified meetings for leadership
• Early identification of development and repositioning opportunities
• Strong relationships with brokers, architects, and property owners
• Consistent outbound activity translating into real conversations
• A repeatable outbound system that drives new business

 

Who This Role Is Ideal For

• You enjoy prospecting, outreach, and opening doors
• You are comfortable with high-volume daily activity
• You take ownership of pipeline generation
• You are proactive in finding opportunities others miss

 

Who This Role Is Not For

• You prefer closing deals instead of generating them
• You struggle with repetition or structured outreach
• You need constant direction to stay productive
• You are not comfortable with research-heavy work