Overview

Appointment Setter and Lead Conversion Specialist Jobs in South Africa at ignite webs

Title: Appointment Setter and Lead Conversion Specialist

Company: ignite webs

Location: South Africa

About the Role

Ignite Webs is looking for a confident, professional, and results-driven Appointment Setter and Lead Conversion Specialist.

The successful candidate will contact potential customers who have submitted their details through our clients’ Facebook and Instagram advertising campaigns. These leads will be sent directly into GoHighLevel, where you will manage the enquiries, speak with the prospects, qualify their interest, and convert them into booked appointments for our clients.

This role is ideal for someone who has an excellent telephone manner, enjoys speaking with people, and is confident in handling objections and closing appointments.

Key Responsibilities

  • Contact new leads generated through Facebook and Instagram ads.
  • Respond to leads quickly through phone calls, text messages, WhatsApp, and email.
  • Manage and update leads accurately within GoHighLevel.
  • Speak professionally and confidently with potential customers.
  • Ask the right questions to understand each prospect’s needs and level of interest.
  • Qualify leads based on the requirements provided by each client.
  • Explain the client’s services, treatments, offers, or consultation process clearly.
  • Handle common questions and objections in a professional manner.
  • Build trust and rapport with potential customers.
  • Convert qualified leads into booked consultations or appointments.
  • Follow up consistently with leads who do not answer or are not ready to book immediately.
  • Confirm appointments and help reduce cancellations and no-shows.
  • Maintain accurate notes and update each lead’s status within the CRM.
  • Communicate regularly with the Ignite Webs team regarding lead quality, common objections, and campaign performance.
  • Support basic social media communication and respond professionally to enquiries when required.

Skills and Experience

The ideal candidate should have:

  • An excellent and professional telephone manner.
  • Strong communication and listening skills.
  • Confidence speaking with new people over the phone.
  • Experience in appointment setting, telesales, customer service, lead generation, or sales.
  • The ability to build rapport and gain trust quickly.
  • Strong objection-handling and closing skills.
  • The confidence to ask prospects to book an appointment.
  • Good written communication skills.
  • Good knowledge of Facebook, Instagram, WhatsApp, and other social media platforms.
  • Experience using GoHighLevel or another CRM system is preferred.
  • Strong organisational and time-management skills.
  • The ability to manage several leads and follow-up conversations at the same time.
  • A reliable internet connection and a quiet, professional working environment.
  • The ability to work independently while meeting performance targets.

Key Performance Indicators

Performance may be measured based on:

  • Speed of response to new leads.
  • Number of calls and follow-ups completed.
  • Contact rate.
  • Number of qualified leads.
  • Number of appointments booked.
  • Lead-to-appointment conversion rate.
  • Appointment attendance rate.
  • Accuracy of CRM notes and lead updates.
  • Professionalism and quality of customer communication.

Personal Qualities

We are looking for someone who is:

  • Confident and persuasive without being pushy.
  • Friendly, approachable, and professional.
  • Target-driven and motivated by results.
  • Resilient and comfortable handling rejection.
  • Reliable, punctual, and organised.
  • Comfortable working in a fast-paced environment.
  • Willing to learn about different industries, services, and client offers.
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