Overview
Account Director Jobs in Johannesburg, South Africa at Publicis Groupe Africa
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce.
Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year, and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries, including South Africa.
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce.
Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year, and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries, including South Africa.
The Digitas culture is made up of fearless, inventive, and generous Unicorns of all kinds.
Overview
The Account Director (AD) is responsible for overseeing all CVM campaign outputs, ensuring that all CRM and email marketing communications are accurate, compliant, brand and CI-aligned and client‑ready before final approval and distribution.
Responsibilities CRM & Email Campaign Management
- Strengthening client relationships and becoming their trusted CRM advisor, leading cross‑sell and upsell campaigns around customer value marketing, making use of market and brand segmentation, and personalisation.
- Demonstrating a strong understanding of the client’s organisational structure, as well as internal processes impacting CRM, CVM (Customer Value Management) and data‑driven marketing execution.
- Including briefs and cost estimates (CEs) in the internal CRM to ensure that briefs and CEs are shareable and actionable by other agency stakeholders.
- Processing and monitoring of the account financials, ensuring that all approved CEs are billed and invoiced in line with the financial forecasting as communicated within the weekly‑recon sessions.
- Developing a deep understanding of the client’s products, customer base, and competitive landscape, translating business objectives into effective CRM strategies (onboarding, retention, triggered cross‑sell and upsell, win‑back, and reactivation).
- Lead the end‑to‑end workflow planning of CRM‑driven creative, with a strong focus on email marketing and customer lifecycle communications.
- Manage the planning, creative workflow and deployment of targeted email campaigns, ensuring accuracy in delivery.
- Creating clear, structured, and insight‑led briefs across teams, particularly around campaign performance, testing, and optimisation.
- Monitor campaign performance and optimise based on key CRM metrics (open rates, CTR, conversions, retention) as shared by the clients.
- Presenting campaign strategies, test results (A/B testing), and perform industry related case confidently and persuasively.
- Writing and steering actionable CRM briefs, including segmentation logic, personalisation requirements, and automation workflows. This includes overseeing campaign production, including briefing, build, QA, deployment, and post‑campaign analysis.
- Managing expectations across clients and internal teams, proactively identifying risks in campaign delivery, data integrity, or timelines.
- Acting as a brand and customer experience ambassador, ensuring consistency…
Title: Account Director
Company: Publicis Groupe Africa
Location: Johannesburg, South Africa
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